Did you know that more than 95 per cent of farms in Canada are family run operations? Families that have been working the land for three and four generations. You probably have little or no reference to the world of farming. I didn’t.
Andrew Campbell does, he’s a third generation dairy farmer and he’s also a storyteller to which he says, “is an unusual combination because most farmers work the farm for a reason. They really like mother earth and all of its inhabitants. They have been content doing their jobs with little fanfare. In a world of social media and environmental campaigns that is not a good idea.
Farming is under the microscope from a variety of different constituencies that include but are not limited to consumers, regulators, politicians and activists. Campbell says, “if we don’t share our stories, the real stories of farming, then someone else is going to and they are going to get it wrong.”
Campbell, operates a dairy farm in southern Ontario and he also is out telling the story of farming. One year he challenged other farmers to join him and post a photo a day online. Then he took a huge leap forward and produced 52 did you know videos about farming called, “Dinner Starts Here” where he took viewers onto 52 farms across Canada.
Fresh Air Media, his production company, continues to produce videos and podcasts because Andrew Campbell says farmers need to be heard as the food production authorities they are.
I invited Andrew Campbell to join me for a Conversation That Matters — Food For Thought about food production from the farmer’s perspective.
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